Debonair talks to Khaled Elsayed, Khalil Al-Kaddo and Adil Iskander, the team behind Timepiece 360, the region’s first dedicated online marketplace for pre-owned luxury watches
Debonair talks to the founder of Briston
Eduan R. Maggo
I became interested in the watch industry because… I was looking for a job and started in this industry in that way.
As founder of Briston, my most unbelievable find has been… creating my brand from scratch.
The brand I feel most connected to is… Briston, of course!
The first watch I ever received was… a Swatch — one of the first ones that I should have kept.
I think the watch industry and high-end luxury is… suffering slightly right now, but it’s obliging us to think differently and to go beyond.
The greatest development I have seen from my brand, historical or modern, is… to have introduced a new material: the acetate of cellulose.
An object from outside the industry that has an important effect on my work is… my family and friends.
On my desk you’ll always find… a picture of my daughter and a pack of cigarettes.
My favorite aspect of my company is… to create nice products.
The last gift I received from someone in the industry was… friendship.
I think the Middle East market is… important and complex. I spent years in this area for different brands, and I knew it quite well but now it is changing again and always getting bigger.
Watch journalism is important because… I can have a rapid but complete view on what the industry is offering.
If you had a time machine, is there a period of watchmaking you would change, and how? No, I feel good in the present.
You have a dinner party and can invite any masters of the watchmaking industry past or present, who would you invite? Generally, I would stay at home with my family and friends. But I would love to have Richemont Group’s Alain-Dominique Perrin or Swatch Group’s Nicolas Hayek, for instance.
How do you unwind outside of work? I enjoy playing golf, travelling and seeing friends, and spending time with my family.
The advent of digitisation in the industry… is offering huge opportunities, especially for all newcomers.
If I didn’t work in the watch industry I would… love to be an architect or a high-level athlete, maybe in golf or tennis. Or I’d like to be a pilot.
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