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Brice Jaunet: Starting from scratch

Debonair talks to the founder of Briston

The advent of digitisation in the industry is offering huge opportunities, especially for all newcomers.

I became interested in the watch industry because… I was looking for a job and started in this industry in that way.

As founder of Briston, my most unbelievable find has been… creating my brand from scratch.

The brand I feel most connected to is… Briston, of course!

The first watch I ever received was… a Swatch — one of the first ones that I should have kept.

I think the watch industry and high-end luxury is… suffering slightly right now, but it’s obliging us to think differently and to go beyond.

The advent of digitisation in the industry is offering huge opportunities, especially for all newcomers.

The greatest development I have seen from my brand, historical or modern, is… to have introduced a new material: the acetate of cellulose.

An object from outside the industry that has an important effect on my work is… my family and friends.

On my desk you’ll always find… a picture of my daughter and a pack of cigarettes. 

My favorite aspect of my company is… to create nice products.

The last gift I received from someone in the industry was… friendship.

I think the Middle East market is… important and complex. I spent years in this area for different brands, and I knew it quite well but now it is changing again and always getting bigger.

Watch journalism is important because… I can have a rapid but complete view on what the industry is offering.

If you had a time machine, is there a period of watchmaking you would change, and how? No, I feel good in the present.

You have a dinner party and can invite any masters of the watchmaking industry past or present, who would you invite? Generally, I would stay at home with my family and friends. But I would love to have Richemont Group’s Alain-Dominique Perrin or Swatch Group’s Nicolas Hayek, for instance.

How do you unwind outside of work? I enjoy playing golf, travelling and seeing friends, and spending time with my family.

The advent of digitisation in the industry… is offering huge opportunities, especially for all newcomers.

If I didn’t work in the watch industry I would… love to be an architect or a high-level athlete, maybe in golf or tennis. Or I’d like to be a pilot.

Related Articles

Start up: Time online

Debonair talks to Khaled Elsayed, Khalil Al-Kaddo and Adil Iskander, the team behind Timepiece 360, the region’s first dedicated online marketplace for pre-owned luxury watches