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Hublot and Ragheb take East and West

Arab superstar and singing sensation Ragheb Alama stars in Hublot's new advertising campaign

I've benefited from the best of both societies and both cultures, East and West. -King Abdullah II of Jordan

Luxury Swiss watch brand Hublot has undertaken yet another great project, its second Middle East and Africa advertising campaign, featuring Friend of the Brand Ragheb Alama.

Following its usual “first, different and unique” motto, Hublot connected East to West by shooting in Budapest, Hungary.

I've benefited from the best of both societies and both cultures, East and West. -King Abdullah II of Jordan

The three-decade performing Arab superstar and singing sensation Alama takes the spotlight in the new campaign, embodying the elegant and refined Hublot man with a young spirit. 

hublot.com

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