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The service combines the origins of the tailor’s craft with the innovations of a contemporary design studio
“I believe it is important to remember where fashion design started — with the desire to make beautiful clothes for people to wear,” says Giorgio Armani, the doyen of Italian fashion credited with redefining the idea of modern tailoring and ushering in a new era of comfortable and relaxed clothing for men.
Then already known for his luxury menswear, the designer launched his Made to Measure service in 2006, conceptualised as a return to the heart of the creative process, and the opportunity to produce a collection using the finest materials. “It was a time of big fashion corporations, globalisation and an impersonal approach to design.”
Of the line, he says: “I realised that I have clients who really do want a unique product, made specifically for them. Hence, I decided to create a made-to-measure service, where a customer gets all the benefits of a tailor-made garment — unique fit, fabric, lining, buttons, details — as well as the signature Giorgio Armani look. This collection really does bring the traditional and the modern together, combining the origins of the tailor’s craft with the innovations of a contemporary design studio.”
Celebrity fans include Italian filmmaker Paolo Sorrentino and Hollywood A-listers Leonardo DiCaprio, Christian Bale, Tom Cruise, Will Smith and George Clooney. While the service was originally only available in select boutiques, it has been expanded to almost all, bringing Armani tailoring to discerning gentlemen globally.
“To qualify as a made to measure garment, there are certain things you need to deliver,” says Armani.
At his house, that offering includes silhouettes such as the contemporary and sophisticated Soho and the classic and traditional Wall Street, trousers with features to increase comfort and customisable details including linings and buttons. Customers can also choose from some of the finest fabrics in the world.
“The customer who wears Giorgio Armani is accustomed to excellent service. When he comes in for a fitting for a Made to Measure suit he will discover the ultimate in the luxury shopping experience,” says the brand.
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