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Burberry brings its new TB monogram to Dubai

The British brand celebrates the arrival of the new Thomas Burberry Monogram collection with an immersive pop-up installation in The Dubai Mall

On his appointment at Burberry, Riccardo Tisci discovered a selection of 20th-century Thomas Burberry logo motifs in the house’s archive, which inspired him to create a new house code.

To mark the arrival of the new Thomas Burberry Monogram collection, Burberry has opened an immersive pop up installation in The Dubai Mall’s Fashion Catwalk atrium.

Open until June 22, the installation explores the idea of contrast and perception and refers to the architecture of historic British royal buildings. Creating an abstract kingdom of Monogram castles, cardboard building blocks contrast with silver and gold mirrored cubes, while rectangular shapes are covered in Monogram packing tape.

The installation house’s Burberry’s new Thomas Burberry Monogram collection for men and women, which celebrates the house’s founder and heritage through a new signature house code of interlocking TB initials in tonal shades of Burberry beige and brown. A distinct Monogram stripe in red, white and black adorns the TB initials across ready-to-wear and accessories.

First unveiled in August 2018, the Monogram was designed by Chief Creative Officer Riccardo Tisci in collaboration with British art director and graphic designer Peter Saville. On his appointment at Burberry, Tisci discovered a selection of 20th-century Thomas Burberry logo motifs in the house’s archive which inspired him to create a new house code. 

On his appointment at Burberry, Riccardo Tisci discovered a selection of 20th-century Thomas Burberry logo motifs in the house’s archive, which inspired him to create a new house code.

The Thomas Burberry Monogram collection is available at the Burberry installation in Dubai Mall’s Fashion Catwalk atrium until June 22, as well as online and in selected stores globally.

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