Summer wedding season is upon us. Ditch the suit for tailored separates that look like they’re meant to be together
You’ll need one of these Hugo Boss suits as AJ becomes the face of Hugo’s AW18 campaign
Hugo Boss is packing a punch with its latest advertising campaign, with unified world heavyweight champion Anthony Joshua fronting the German fashion label’s stretch clothing range.
The 28-year-old British pugilist, with his hulking frame and Adonis-like physique is a prime example of why meticulous tailoring is such a modern day wonder.
Unlikely is it that AJ would be able to walk into any boutique or high street store and find something that fits his frame: the tie-up with Hugo’s tailored stretch clothing campaign is thus a good fit, don’t excuse the pun.
Joshua is set to defend his WBA Super, IBF, WBO and IBO titles against Russian challenger Alexander Povetkin this September in London.
Prior to the bout, the Watford-born boxer has found time to shadow box, spar and characteristically smile his way through some Hugo shoots is some of the fashion house’s AW18 collection of suits, shirts and jackets which flex with the movements of the body, as perfectly demonstrated by AJ’s studio time.
The campaign film and images show Joshua in constant motion, dressed in both minimal boxing attire and an impeccable stretch tailoring suit. He moves equally easily in both outfits, which allow him to twist, turn, speed up, slow down and even jump rope, totally unrestricted by his clothing.
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The marketing folk at Boss say the stretch tailoring line is “engineered for maximum wearing comfort while maintaining the brand’s signature sharp silhouette.
“Each piece is cut from pure wool, woven in a spring-like structure, and lined with stretch fabric to ensure both layers respond to the movements of the body.”
Whether the Boss garments offer enough flexibility and stretch for AJ to don one in the ring against Povetkin remains to be seen.